The new ‘face’ of the destination – www.seychelles.travel – replaces the one that has been online for the past four years.
It was the Minister for Tourism, Civil Aviation, Ports and Marine, Didier Dogley, accompanied by the STB Chief Executive, Sherin Francis, who unveiled the new platform.
This was during a short ceremony at the Botanical House, Mont Fleuri, in the presence of the Principal Secretary for Tourism, Anne Lafortune, STB staff as well as trade partners.
The new website has been designed by the STB’s Digital Marketing team and developed by Web Seychelles, and consists of 3 main sections namely Discover, Plan Your Visit and Explore, which seeks to provide visitors with information on everything they need to know about the destination.
It is an active portal with an array of information about the destination, from the geography, climate, history, and features over 1500 listings of various tourism businesses in Seychelles including accommodations, airlines, DMC’s, restaurants, car hires, as well as activities to do in Seychelles, itinerary ideas, how to get around, the beaches, among other features.
It is a fully responsive website and can adapt to any screen size, thus making it very mobile friendly, and also contains an interactive map, on which visitors can get the exact location of all listings on the map. The newly redesigned interactive gallery features an image library, immersive 360 degree photos and videos, destination videos, wallpapers and even the option to send a greeting card from Seychelles.
STB’s Director of the Digital Marketing, Vahid Jacob, said it has taken 18 months to complete the new website, adding that it involved a lot of work by the in-house digital marketing and graphics team, who had to redesign everything, go out and take new photos and update the content including new listings of accommodations, attractions among other information.
Mr Jacob said: “Things have evolved drastically over the past four years and websites have now become fully responsive, as in they have become more mobile friendly, so we had to adapt to the changes, that is why we decided to completely redesign the website and come up with one that reflects some of the best tourism board websites in the world.”
Minister Dogley congratulated STB for its endeavour to keep Seychelles in the limelight as a preferred holiday destination.
“The gap between the digital world and tourism is very big. We need to keep information at our audiences’ fingertips. Having the information and a friendly website allows us to have people who keep on dreaming about coming to Seychelles,” said Minister Dogley.
The website is currently available in 4 languages — English, French, German and Italian. Work to have a Chinese version is currently in the translation phase and should be available later in the year.
The STB Chief Executive, Sherin Francis, congratulated the digital marketing team for the realization of the project.
“In this fast-moving world, it is important that we keep up with the current trends, and to have a new state-of-the-art website is, at the end of the day, keeping us at par with our competitors in terms of what we are offering to our visitors as a destination,” said Mrs. Francis
The new destination website adds to STB’s other digital presence including its corporate website launched last year, as well as the various social media platforms such as Facebook, Twitter and Instagram.
The previous destination website was recording about 550,000 visitors a year, and it is hoped that the traffic will be doubled with the new website.