Following the consultative process to review and update the Tourism Master Plan 2012-2020 in May 2018, it was seen necessary that a concrete action plan to guide the Tourism sector be developed. Last Friday, at the STC Conference Room, the Minister for Tourism, Civil Aviation, Ports and Marine, Mr. Didier Dogley presented the draft of the Destination 2023, a tourism strategy which will guide the tourism sector for the next 5 years.
The aim of the validation workshop was to discuss, validate findings and present recommendations as well as provide clarifications, prior to finalising the strategy document. This strategy has been drafted following meetings conducted with more than 300 persons across both private and the public sector, including but not limited to, tour operators, hoteliers, restaurant owners, as well as boat and yacht charter operators during a period of 1 and a half year.
The workshop was also attended by the Principal Secretary for Tourism, Anne Lafortune, Principal Sectary for Finance, Damien Thesee, the Attorney General and representatives from both Public and private sector.
In his opening remarks, Minister Dogley said: “Destination 2023, is the strategic tool elaborated to galvanise our efforts towards a common national vision and strategic goals and provide us with clear and specific steps necessary to achieve our set objectives and targets. It is the blue print for our tourism industry for the next 5 years.”
The consultants commissioned for the Tourism Master Plan, Mrs. Daniella Larue of Valsen Consulting and Mr. Guy Morel presented the 8 priority areas that should be collectively achieved by 2023. This include Driving brand development, Investing in market penetration and development, Improving product diversification, Addressing Seychelles competitiveness as a Tourism Destination, Investing in local talent development and management, Increasing Investment in Sustainable Tourism Practices, Delivering key enabling factors and Increasing Capacity of Government Agencies to facilitate tourism.
The consultants were commended by the Trade and the Principal Secretary for Tourism in her closing remarks for presenting a clear guiding strategy that will act as a roadmap for the sector’s sustainable growth. Following its validation by the Trade, the Destination 2023 strategy will be submitted to the Government for final approval. Once approved, the Department of Tourism will develop detailed action plans with monitoring measures and ensure its implementation to meet the set goals and objectives of the strategy.