The Product Development Section is responsible for developing standards in line with internationally accepted norms to guarantee quality standards within the industry and encourage sustainable tourism through the implementation of the sustainability label.
• Develop and establish appropriate standards and guideline for all tourism activities.
• Implement hotel grading programmes with a view to ensure that the local tourism product matches the image of the destination.
• Advocate sustainable tourism development though responsible tourism practices and implementation of the SSTL.
• Identify possibilities for diversification of the tourism product to guide future investments in the tourism sector.