Tourism Seychelles, in partnership with Small Luxury Hotels of the World (SLH), recently hosted a media familiarisation trip from China from 20\u201326 April 2026. Organised in collaboration with L\u2019Escale Resort Marina & Spa and Niva Labriz Seychelles, and facilitaed through Ethiopian Airlines, the initiative welcomed a select group of Chinese media representatives and luxury lifestyle Key Opinion Leaders (KOLs) to experience the destination firsthand.<\/p>\n
The programme placed particular emphasis on Seychelles\u2019 continued accessibility while showcasing experiences beyond the traditional \u201cSun, Sand & Sea\u201d offering. The itinerary highlighted the islands\u2019 rich culture, local cuisine and traditions, eco-tourism experiences, and responsible ways to discover the destination.<\/p>\n
Coverage from the participating media also focused on curated destination experiences combined with exclusive in-stay highlights at the participating SLH properties, demonstrating how Seychelles delivers authentic, sustainable, and high-end travel experiences.<\/p>\n
\u201cChinese travellers increasingly seek experiences that offer depth, authenticity, and wellbeing. As the market continues to shift from large group travel towards luxury and lifestyle FIT experiences, this media trip highlighted Seychelles\u2019 \u2018Higher Value, Lower Impact\u2019 positioning through cultural discovery, eco-tourism, wellness, culinary experiences, and responsible luxury offerings,\u201d said Mr Jean-Luc Lai-Lam, Director for China.<\/p>\n
He added that the collaboration with L\u2019Escale Resort Marina & Spa and Niva Labriz Seychelles further reinforced Seychelles\u2019 reputation as a destination offering exceptional comfort, personalised service, and meaningful travel experiences aligned with evolving Chinese traveller expectations.<\/p>\n
Chinese travellers remain among the world\u2019s highest international spenders, making the market an important source of high-value tourism for Seychelles. As visitor arrivals from China continue to increase year to date, Tourism Seychelles continues to strengthen engagement with trade partners and influential media to position the destination as a premium and sustainable choice where exceptional hospitality meets immersive local discovery.<\/p>\n","protected":false},"excerpt":{"rendered":"
Tourism Seychelles, in partnership with Small Luxury Hotels of the World (SLH), recently hosted a media familiarisation trip from China from 20\u201326 April 2026. Organised in collaboration with L\u2019Escale Resort Marina & Spa and Niva Labriz Seychelles, and facilitaed through Ethiopian Airlines, the initiative welcomed a select group of Chinese media representatives and luxury lifestyle […]<\/p>\n","protected":false},"author":2,"featured_media":9073,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-9071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/tourism.gov.sc\/index.php?rest_route=\/wp\/v2\/posts\/9071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tourism.gov.sc\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tourism.gov.sc\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tourism.gov.sc\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tourism.gov.sc\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9071"}],"version-history":[{"count":1,"href":"https:\/\/tourism.gov.sc\/index.php?rest_route=\/wp\/v2\/posts\/9071\/revisions"}],"predecessor-version":[{"id":9072,"href":"https:\/\/tourism.gov.sc\/index.php?rest_route=\/wp\/v2\/posts\/9071\/revisions\/9072"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tourism.gov.sc\/index.php?rest_route=\/wp\/v2\/media\/9073"}],"wp:attachment":[{"href":"https:\/\/tourism.gov.sc\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tourism.gov.sc\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tourism.gov.sc\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}