The Office of the President has announced the appointment of Vesna Raki\u0107 as Chief Executive Officer of the Seychelles Tourism Board (STB), effective 15 May 2026. <\/p>\n
The reinstatement of the Seychelles Tourism Board marks a major milestone in the Government\u2019s efforts to strengthen the governance, international promotion, and long-term strategic development of Seychelles\u2019 tourism sector. The Seychelles Tourism Board Bill 2026, which was passed by the National Assembly on Tuesday 24 March, 2026, provides the organisation with a renewed legal mandate to market and position Seychelles as a premier, sustainable tourism destination, while supporting the continued growth, resilience, and competitiveness of the industry. <\/p>\n
Ms. Raki\u0107 brings more than 30 years of experience in the tourism industry, with a distinguished career spanning destination marketing, tourism product development, industry partnerships, entrepreneurship, and tourism systems strengthening in Seychelles. <\/p>\n
She holds a BA (Hons) in Business Administration (Marketing) from London South Bank University and has held several senior leadership positions across the tourism sector. Her previous roles include Director and Senior Consultant at Sales & Marketing Seychelles Pty Ltd, Head of Sales and Marketing at Bookseychelles, Market Development Manager at Creole Holidays, and Marketing Manager at Travel Services Seychelles Ltd, where she oversaw key portfolio entities including Desroches Island Resort and Cat Cocos. <\/p>\n
Widely respected within the industry, Ms. Raki\u0107 is also a founding member of the Seychelles Small Hotels & Establishments Association and has played an active role in supporting tourism innovation, improving market access, and strengthening collaboration across the tourism value chain. <\/p>\n
In her new role, Ms. Raki\u0107 will lead efforts to further strengthen Seychelles\u2019 international positioning in an increasingly competitive tourism landscape, while ensuring the sector continues to deliver sustainable economic value and preserve the country\u2019s unique environmental and cultural heritage <\/p>\n
The Seychelles Tourism Board was dissolved in 2021 following a government restructuring announced by Wavel Ramkalawan. The Seychelles Tourism Board Act was repealed in June 2021, and STB\u2019s functions, staff, assets, and liabilities were transferred to the Department of Tourism to improve operational efficiency by combining tourism policy and marketing under one government structure. Former STB CEO Sherin Francis subsequently became Principal Secretary for Tourism. <\/p>\n
In 2026, the government moved to re-establish the Seychelles Tourism Board through the proposed Seychelles Tourism Board Bill, 2026. The re-established Seychelles Tourism Board will continue to spearhead the global marketing and promotion of Seychelles, while supporting tourism product diversification, enhancing visitor experiences, and building strong partnerships with local and international stakeholders.<\/p>\n","protected":false},"excerpt":{"rendered":"
The Office of the President has announced the appointment of Vesna Raki\u0107 as Chief Executive Officer of the Seychelles Tourism Board (STB), effective 15 May 2026. The reinstatement of the Seychelles Tourism Board marks a major milestone in the Government\u2019s efforts to strengthen the governance, international promotion, and long-term strategic development of Seychelles\u2019 tourism sector. […]<\/p>\n","protected":false},"author":2,"featured_media":9076,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-9074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/tourism.gov.sc\/index.php?rest_route=\/wp\/v2\/posts\/9074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tourism.gov.sc\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tourism.gov.sc\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tourism.gov.sc\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tourism.gov.sc\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9074"}],"version-history":[{"count":1,"href":"https:\/\/tourism.gov.sc\/index.php?rest_route=\/wp\/v2\/posts\/9074\/revisions"}],"predecessor-version":[{"id":9075,"href":"https:\/\/tourism.gov.sc\/index.php?rest_route=\/wp\/v2\/posts\/9074\/revisions\/9075"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tourism.gov.sc\/index.php?rest_route=\/wp\/v2\/media\/9076"}],"wp:attachment":[{"href":"https:\/\/tourism.gov.sc\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tourism.gov.sc\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tourism.gov.sc\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}