Tourism Seychelles has made a bold move in Türkiye, with a high-level delegation leading its first promotional event for 2025, setting the stage for fantastic results from the market.
Held on January 23rd and 24th January respectively at the Swissôtel The Bosphorus, the Seychelles Press event, and the Seychelles dedicated workshop garnered significant attention, attracting over 50 Turkish travel trade and 33 media representatives, ensuring maximum exposure for Seychelles in Türkiye.
The Seychelles team comprised of the Principal Secretary for Tourism, Mrs. Sherin Francis; the Market Manager, Mrs. Amia Jovanovic-Desir; Seychelles Hospitality & Tourism Association (SHTA) representative, Mrs. Sybille Cardon; and Mrs. Daphne Bonne from the Seychelles Small Hotels & Establishments Association (SSHEA). The team was also joined by Constance representative in Istanbul, Mrs Berfu Karatas. Their presence made a powerful impact throughout both events.
Through dynamic and engaging presentations, networking and one to one interaction, the team effectively communicated Seychelles’ unique selling points, showcasing its diverse offerings that cater to all types of travellers. highlighting Seychelles’ potential as a premier tourist destination. Their presentations captivated the audience and effectively showcased Seychelles’ wide range of accommodations, eco-friendly initiatives, and rich cultural experiences.
Speaking after the event, Mrs Sherin Francis expressed her satisfaction with the high level of engagement from the trade and media partners.
“This event has undoubtedly set the stage for us to increase the level of awareness and visibility in Türkiye this year. I firmly believe that the two events successfully achieved its goal of increasing awareness of Seychelles to Turkish travellers and equipping the travel trade with enough information to convert bookings. The market has significant potentials, especially with direct flights operated by Turkish Airlines—the timing of this event could not have been more ideal given it’s the booking period for the Turkish travellers,” she said.
With over 30 media representatives in attendance, including journalists, influencers, and TV crews, Seychelles’ visibility was significantly boosted. The extensive media coverage, through interviews, articles and publicity, further solidified Seychelles’ standing in the market.
PS Francis highlighted the importance of reaching new markets like Türkiye with direct connectivity, diversifying the source market base and helps manages geopolitical risks factor. Engaging with the Turkish market ahead of the EMITT 2025 event was also a strategic move, coinciding with the holiday planning period for Turkish travellers.
Following this success, Tourism Seychelles will continue its promotional efforts by participating in the upcoming EMITT exhibition, one of the top tourism exhibitions worldwide. EMITT attracts around 30,000 industry professionals and tourists annually, providing an excellent platform for new business and collaboration opportunities within the Turkish and global travel sectors.
