Seychelles made a strong impression at the 2025 edition of BIT (Borsa Internazionale del Turismo), one of Italy’s most prominent trade and consumer fairs in the travel sector. Held at Fiera Milano – Rho from 9th to 11th February, the event brought together over a thousand exhibitors from 64 countries, along with hosted buyers from 49 nations.
The extensive programme of talks and panels explored key industry topics, including over-tourism and sustainability, artificial intelligence, emotional tourism, digital nomadism, and the return of a renewed luxury.
BIT 2025 is one of the most important trade fair events for Fiera Milano, particularly as Milan gears up for the Milan-Cortina 2026 Olympic and Paralympic Winter Games. For Seychelles, it was also the perfect opportunity to promote the upcoming FIFA Beach Soccer World Cup 2025™, with a dedicated backdrop designed to spark curiosity among visitors.
Tourism Seychelles, in partnership with DMC Mason’s Travel, showcased the latest news and highlights from the destination to both the public, who attended the event on the first day, and the travel trade. It was an ideal occasion to reconnect with tour operators such as Alpitour, the event’s main sponsor, and Gattinoni, as well as travel agencies and airlines, while also creating new connections with emerging partners.
Tourism Seychelles was also invited to participate in two important panels: one on the impact of climate change on tourism and another, organised by ADUTEI (the Italian Association of Tourism Boards), focusing on emerging tourism trends in the outbound segment.
BIT proved once again to be an engaging and international platform, confirming the event’s increasing global appeal.
