Tourism Seychelles, in partnership with Canopy by Hilton Seychelles and Hilton Seychelles Labriz Resort and Spa, has launched an engaging two-week radio campaign on DKL Radio, targeting the Alsace region of France. The initiative aims to position Seychelles as a premier travel destination, heighten brand awareness among French audiences, and ignite the desire for an unforgettable island escape.
Running from Monday, February 17, 2025, the campaign will reach approximately 244,600 listeners per week, leveraging the influence of radio to inspire and engage potential travellers. With 60 promotional spots and mentions airing between 6 AM and 8 PM, Seychelles will maintain strong visibility among its target audience.
Adding an interactive twist, listeners will have the chance to win two Emirates tickets to Seychelles, fully sponsored by Tourism Seychelles, through a special radio quiz. This initiative enhances audience engagement while allowing potential visitors to dream about their perfect getaway to the islands.
To extend its reach, the campaign will be supported by online promotions on DKL Radio’s official website and social media channels, including Facebook, which boasts 28,000 engaged followers. Additionally, the campaign will gain further traction through press coverage and targeted digital advertising in the Alsace region.
“We are excited to connect with French travellers through this dynamic campaign,” said Ms. Judeline Edmond, Manager for the French Market at Tourism Seychelles. “Radio remains a compelling platform for storytelling, and through our collaboration with DKL Radio and Canopy by Hilton Seychelles and Hilton Seychelles Labriz Resort and Spa, we aim to inspire travellers and create a deeper emotional connection with the destination.”
This campaign forms part of Tourism Seychelles’ broader marketing strategy to strengthen its presence in key European markets, ensuring Seychelles remains a top-of-mind destination for discerning travellers.
