The ‘Experience Seychelles’ campaign continues to make waves for the island destination for the third consecutive year. With the new slogan ”Experience Seychelles – One Big Wow,’ the campaign aims to keep the brand prominent while dazzling tourists.
While maintaining the three fundamental pillars of the ‘Experience Seychelles’ campaigns, namely Grand Diversity, Nature’s Sanctuary, and Creole Rendezvous,’ ‘Experience Seychelles – One Big Wow’ also highlights additional aspects of the destination’s marketing, particularly romance and multi-island exploration.
Discussing the new phase of ‘Experience Seychelles’, Mrs Bernadette Willemin, Director General for Destination Marketing, remarked that the three essential pillars are critical in shaping tourists’ experience of the destination.
“The essence of what we want our visitors to do is to experience Seychelles. We titled this new phase of Experience Seychelles ”Experience Seychelles – One Big Wow,” since that is what Seychelles is all about – a wow factor place that is the ultimate invitation for visitors to escape. Our incredible variety, natural beauty, and Creole culture are three of our destination’s primary resources, and we believe we must continue to drum to it and tell their tales,” said Mrs Willemin.
The ‘Experience Seychelles – One Big Wow’ campaign keeps the fantasy of the destination alive for visitors by highlighting the intricacies of its Grand Diversity, Nature’s Sanctuary, and Creole Rendezvous. ‘Grand Diversity’ highlights the personalities of the different islands as well as the diverse activities available to travellers, whilst ‘Nature’s Sanctuary’ promotes the destination’s rich biodiversity and breathtaking beauty. Finally, ‘Creole Rendezvous’ invites visitors to experience warm Creole hospitality while learning about the Seychellois people’s heritage.